Jurassic Park Outdoor Movie Night
Creatively engaging students in a familiar event done with an interesting execution.
Problem
By contract, Student Activities must show eight movies on Trinity's campus every year. The question is, how do you make each event a unique and fun experience, and how do you market each one in a creative and individual fashion? In the past, each event had the same environment and feeling, and Student Activities cannot rely on the movie alone to gather an audience. Marketing and planning must be completed in an creative fashion to gather an audience.
Solution
Student Activities movie nights must market in a fun and engaging manner to attract attention. To make this event stand out from other movie nights, Jurassic World: Fallen Kingdom will be shown outside. Additionally, the poster and social media posts surrounding the event will focus on entertainment. This event will be marketed as a unique, fun-loving event above all else.
Process
Firstly, a poster will be put up around campus advertising the event. I chose to put the poster in an exciting 1950's theme with a dinosaur driving a Cadillac. This design will engage students, and will boost word-of-mouth advertising through its unique appearance. On this poster specifically, I received a large number of compliments on the design. As a follow up to the poster, the social media marketing will reinforce this unique event as a fun-loving Summer night. I edited a video using footage from the original Jurassic Park to market the event in a humorous manner. I then followed this post up with a cute hand-drawing of a dinosaur, and event coverage posted stories on Instagram and Snapchat. Overall, the marketing plan surrounding Student Activities outdoor movie night successfully met our goal of creating an unique environment.
Design
The poster hung around campus:
The social media post published on Monday:
The video posted the Wednesday before the event on social media:
The social media post published on Thursday:
The first social media post of event coverage published on Friday:
